The Bellagio is a prestigious property within the MGM Resorts portfolio, famous for its iconic fountains that captivate visitors with their stunning performances. Our vision was to tell the untold story of the fountains—the journey of the coins that are tossed into them each year. We called this concept "The Journey of the Coin," revealing the hidden side of the fountains that most visitors never see.

Over the past five years, more than $200,000 worth of wishes have been made at the Fountains of Bellagio and donated to those in need through the MGM Resorts Foundation. The goal of this initiative is to raise awareness about the foundation’s philanthropic efforts by showcasing a unique side of the world-renowned fountains. The campaign takes the audience on a journey, highlighting how MGM Resorts ensures that the coins tossed into the fountains make their way into the hands of the local Las Vegas community.